Outbound Marketing Campaign Development & Consulting
Marketing Agency
Overview
The Client provided marketing services to B2B companies with revenues between 2-20 Million and had highly effective methods for building their client’s brands. Pipeline Marketing Group was tasked with creating the Client’s first outbound campaign and training the Client’s internal team to take over after a period of 30 days.
Challenge
The client was relatively unknown in a saturated market with few clients besides those gained through referrals. With no current outbound strategy or internal training, the Client had few resources.
Solution
Pipeline Marketing Group verbalized the Client’s unorthodox marketing practices and the benefits into an enticing campaign that differentiated the Client from their competitors and allowed the Client to target niche segments of their intended market.
A full campaign was created by Pipeline Marketing Group including market research, messaging/content, CRM setup, software setup, automations, and outbound marketing process.
Pipeline Marketing Group participated in the campaign after creation for a period of 30 days until rendering it to the Client’s internal team members.
Overall Benefit
Pipeline Marketing Group was able to create and implement a complete outbound marketing campaign and bring on one new client during its 30 days of oversight with a deal value of $15,000 before turning the campaign over to the Client’s internal team. This campaign is still used by the Client. The total investment made by the Client was $18,500.
